Moth orchid, a Phalaenopsis hybrid.

In 2010 in the U.S., orchids topped poinsettias as greenhouse growers' top cash crop when 176 growers produced 21.1 million potted orchids, generating $170.8 million. Varieties like this moth orchid are the bread and butter orchid crop Many other types are being grown now, since a 204 relaxation of plant quarantines by the USDA expanded the growers' ability to import starter plants.

One of the orchid's chief selling points is the longevity of bloom. Kept in good light, an orchid in bloom may remain flowering for 2 to 3 months.

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